A monochrome look: why London Brow is black and white

Where the black and white actually is

I'm Jisun, the owner of London Brow in Seoul. People sometimes call London Brow a monochrome studio, and I understand why. The website is white with black type and one black button for consultation. There are no colour accents, no badges and very little decoration. That is a decision about how the brand looks on a screen.

It is not a description of the room. I do not write about the room's colours, furniture or size in the journal, because I would rather you ask me than read a picture I painted with words. What I can say about the studio is factual: I work alone in one room, with one client at a time, by appointment only.

Why a brow page should be quiet

A brow is a small thing on a face. On a busy page, colour and graphics compete with it. When the background is plain, your eye goes to the line of the brow, the spacing of the strokes and the shape of the tail. That is what you need to judge a record, so I removed the rest.

You can test this yourself. Open one of my record photos on a plain screen and look at it for a few seconds. Then open a similar photo on a page full of colour, banners and offers. Notice where your eye lands first each time. On the quiet page it should land on the brow, and stay there.

What monochrome does not mean for your brows

Black and white is the look of the brand, not the colour of the work. Brow shades are chosen to match your own hair tone, and a men's design uses a shade lighter than the reference photo. Nothing about the website suggests that brows will be dark or graphic, and the records are posted unedited, in their real colour.

The same goes for the word 'defined'. The brand line is Softly defined. Naturally yours. A plain page can look strict, but the design idea behind it is soft: a natural brow that keeps your original impression rather than a big change.

If the room matters to you

Some people choose a studio partly by how the space feels, and that is a fair reason. If that is you, say so in your first message on WhatsApp. Ask what you want to know, such as whether the consultation and the session happen with the same person, or whether another client will be present.

Those questions have short answers. The consultation and the session are with me, in one room, and you are the only client in it. For anything beyond that, ask me directly. I would rather answer one honest question than have you arrive expecting a room you imagined from a website colour scheme.

Common questions