Editorial principles of the Brow Journal

The journal helps you describe the brows you want and ask the right questions in a consultation.

Who writes these articles, and how?

Articles signed “Jisun Yoo, owner of London Brow” are written in the owner’s voice from her design standards, her own statements and published treatment records. AI drafting tools prepare the text and the owner reviews the content before it is published. This is not medical advice; whether a treatment suits you is decided in an individual consultation.

We separate what is confirmed from what must be checked

Everyone’s preferred design and current brows differ. We do not define one correct shape for a face or guarantee results or recovery. Prices, touch-up terms and booking conditions can change, so please confirm them through the current consultation channels.

We do not invent photos or experiences

Example sentences are assumptions written to prepare a consultation, never presented as real reviews or cases. We never regenerate or retouch a client’s brows, skin or face with AI. Treatment records state when the photo was taken; records from the first London Brow in 2020 are labelled as such.

Original and other channels

This website is where each article is published first. Medium, Threads and Instagram carry versions edited for those formats and link back to the original. When something changes, the original is corrected first.

Corrections and enquiries

If a sentence needs checking, send us the article title and the point in question. We update the text and show the revision date on substantially changed articles.