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Why I ask for a bare-brow photo and a made-up one

Jisun Yoo, owner of London Brow · · Editorial principles

The bare-brow photo shows me the hair I will work with: where it grows, where it thins and where it stops. The made-up photo shows me the shape you already choose every morning. Together they tell me the distance between the two, and that distance is usually what the consultation is about. Send both in the same light.

Two photos, two different questions

I'm Jisun, the owner of London Brow in Seoul. When someone messages me about brows, I usually ask for two photos before anything else: one with bare brows and one with brow makeup on, if they wear it. People sometimes wonder why one is not enough. The answer is that each photo answers a different question, and I cannot guess one from the other.

The bare photo answers: what is actually there? The made-up photo answers: what do you want to see? A design that ignores the first will fight your own hair. A design that ignores the second will look like someone else's choice. I look at both before I suggest anything, and I would ask for the same pair whether you are thinking about Natural Brow, Powder Soft Combo or Men's Brow.

What the bare-brow photo tells me

Without makeup I can see density, direction and edges. Where the front hairs start and which way they point. Whether the middle is full or patchy. Where the tail hairs really stop, which is often earlier than people think. Whether one brow sits higher or is shaped differently from the other. These are the things the design has to work with or around.

You can check this yourself before you send it. Look at your bare photo and put a fingertip on the screen where your tail hair visibly ends. Then look at where you would normally finish the tail with a pencil. If those two points are far apart, you already know one of the questions we will discuss. If they are close, the conversation will probably be about density rather than length.

What the made-up photo tells me

Your everyday brow makeup is a design you have already tested many times. It shows the height you like at the arch, how long you like the tail, how filled you like the middle, and how dark you are comfortable going. It is not a target I copy line for line, but it is the clearest statement of taste I can get, clearer than any reference photo of someone else's face.

It also shows habits. Some people draw a stronger arch than their hair suggests. Some fill only the front. Some extend the tail a long way. None of these is wrong, and I do not judge them. I simply need to know them, because a design that matches your makeup habit will feel familiar on the first day, and one that departs from it should depart on purpose.

Put the two side by side

Here is the most useful thing you can do before sending. Place the two photos next to each other on your screen, or in a simple collage. Compare three points: the start of the front, the top of the arch and the end of the tail. For each one, ask whether the makeup moved it or only filled it. Write down the point where the makeup moved things most. That is your main request, even if you had not put it into words before.

Take both photos in the same light, from the same angle and distance, so that the comparison is fair. A bare photo in daylight next to a made-up photo under a warm lamp will exaggerate the difference. If you do not wear brow makeup at all, send the bare photo alone and say so; that is useful information too. How large the gap feels differs from person to person, and it does not need to be small.

What to write with the pair

Consultations at London Brow are translation-assisted over WhatsApp, so a short caption under each photo helps. Under the first: 'Bare brows, daylight.' Under the second: 'My usual makeup.' Then one line from your side-by-side check, for example: 'My makeup makes the tail longer. I want something between the two.' I will reply with what I see in both and where I think the design could sit.

Before your consultation

  • Take the bare-brow photo first, then apply your usual brow makeup and take the second in the same light and angle.
  • Put the two photos side by side and compare the front start, the arch top and the tail end.
  • Note the one point where your makeup moves the shape the most.
  • If you never wear brow makeup, send the bare photo alone and say so.

Common questions

Will you copy the shape from my made-up photo?

Not line for line. It shows me your taste and habits, and the bare photo shows me your hair. The design is decided with you in the consultation, somewhere that respects both.

My makeup photo is from a special occasion. Is that fine?

Send your everyday version if you can. Occasion makeup is often heavier than what you would want on an ordinary day, and the design should suit ordinary days.

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